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Brand History

The history of the Flandria brand

1800s – Zedelgem Blacksmith

1800s – Zedelgem Blacksmith

1910 – De Westvlaamsche Leeuw

1910 – De Westvlaamsche Leeuw

1924 - Werkhuizen Gebroeders Claeys

1924 - Werkhuizen Gebroeders Claeys

1940 - Flandria

1940 - Flandria

1956 - Family Feud

1956 - Family Feud

1960s – Growth and Professional Cycling Sponsorship

1960s – Growth and Professional Cycling Sponsorship

1970s – Changing Markets

1970s – Changing Markets

1980s - Economic Downturn

1980s - Economic Downturn

2002 – Rescue and Rebirth

2002 – Rescue and Rebirth

2010 – Return to Belgium

2010 – Return to Belgium