Most Iconic and Most Successful Cycling Team of All Time

2010 – Return to Belgium


2010 Flandria

In 2008, after consultation with Freddy Maertens on the second-generation Flandria bikes, the decision was made to re-enter the Belgian market. In 2010 a new range of Flandria frames was unveiled to the Belgian public, with an updated version of the original Flandria logo reinstated. The frames conformed to Belgian race geometries and were designed with pride in Belgium. The bikes, painted in the original 1960s and 1970s colour schemes, were received with great admiration and affection, and attracted considerable TV and media attention. Paul Claeys, Aimé’s son, and former boss of Flandria, inspected the new Flandria range and gave his enthusiastic approval. He was pleased to see the Flandria name back on bicycles, his advice was to continue making Flandria products "strong and good"