Most Iconic and Most Successful Cycling Team of All Time


1910 – De Westvlaamsche Leeuw


1910 Flandria de westvlaamsche leeuw

Louis had seven children, one of whom, Aimé, was to become the driving force behind the Flandria brand. Together with his brothers and sisters, Aimé chose the name De West-Vlaamsche Leeuw (The West-Flemish Lion). By 1910 the Claeys had sold 150 bicycles; the bicycle was becoming the favoured mode of transport for the working man.

1912 Flandria young aime claeys