Beyond all comprehension, the iconic Flandria name was put out to pasture. Nobody was interested in saving the name, and time slowly passed, until 14 years after the demise of Splendor, and 21 years since the bankruptcy of the original company, the trademark was purchased by its fourth owner, an Englishman, Adam Longworth. An engineering graduate and passionate racing cyclist. His goal was to rescue the Flandria name and restore it to its rightful place. Flandria once again became a family business.
Flandria was relaunched in the UK in 2004, proudly bearing an updated version of the De West-Vlaamsche Leeuw logo on the head tube. Great emphasis was placed on the importance of remaining true to the heritage and spirit of the original Flandria designs. At the same time, the most technologically-advanced construction materials and techniques available in the 21st Century were fully incorporated.
