2002 – Rescue and Rebirth

 

2002_rescue_1Sixteen years later, Flandria was resurrected. The trademark was purchased by two brothers who wished to rescue the Flandria name and restore it to its rightful place. The brothers were both experienced in engineering, and passionate about bicycle racing. Flandria once again became a family business.

Flandria was relaunched in the UK in 2004, proudly bearing an updated version of the De West-Vlaamsche Leeuw logo on the head tube. Great emphasis was placed on the importance of remaining true to the heritage and spirit of the original Flandria designs. At the same time, the most technologically-advanced construction materials and techniques available in the 21st Century were fully incorporated.

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